Business Articles
United States: Botox® At the Mall? A Look At Medical Spas Under California Law
Medical Spas seem to be popping up all over these days. More and more Southern Californians, both men and women, view a Botox ® injection or laser hair reduction as a cosmetic treatment rather than as a medical procedure. Likewise, people are willing to obtain these services in the same settings they use for pedicures—in [...]
How to Win Back Patients you’ve Lost
You may be sitting on a gold mine and don’t even know it. I guarantee you have long-long patients in your practice who would return to you if given a chance. If you have been in practice for even a short time, you have developed an eclectic database of various types of patients who: currently [...]
Top 3 Reasons MedSpa’s Fail
MedSpa’s don’t fail because of lack of commitment, passion or enthusiasm of its owners. They fail because of money! More specifically lack of cash. Top 3 reasons: Start-up costs too high. Monthly expenses too high. Failing to convert consultations into sales. If you are considering opening a Medical Spa, the first thing you need to [...]
Lease versus Buy Your Medical Equipment
When it comes to financing medical spa equipment, which route should you take? If you’re considering expanding your practice with a medical spa, you have a lot to think about. You need to hire the right staff, market the facility and choose the right equipment. When it comes to equipment, patients want the latest and [...]
Physicians Find Aesthetic Medicine a Cure to Cash Crunch
Family doctors are adding aesthetic medical procedures to their practices in an effort to make their practices more financially viable, says the International Association for Physicians in Aesthetic Medicine (IAPAM). After reviewing participant feedback from their fifth consecutive, sold out Aesthetic Medicine Symposium, IAPAM Executive Director, Jeff Russell, says that participating doctors want most to [...]
Top 3 MedSpa Money Myths
The baby boomer generation—some 76 million strong—represents the largest single sustained growth of the population in U.S. history, according to AARP. Every 7.5 seconds, the organization reports, someone turns 50. And every day, more than 11,500 Americans hit the big Five O. As physicians in age management medicine, you have a unique opportunity to help [...]
Growing medical trend adds need for business training
Doctors who take advantage of a growing trend to add aesthetic medical procedures to their practice is making additional business training necessary says the International Association for Physicians in Aesthetic Medicine (IAPAM). IAPAM Executive Director, Jeff Russell, says that their members are most interested in learning the business of aesthetic medicine, not just how to [...]
Do you have a Reward Program?
Anyone who has been operating a MedSpa for over a year knows you are constantly looking for new patients with a variety of marketing initiatives (postcards, print advertising, radio, etc..), but what about the patients you already have? Are you rewarding them for coming back and refering their friends? Referal programs can be done as [...]
Physician Advertising
Physicians are certainly at a disadvantage when advertising compared to non-physician MedSpa owners. Many State medical boards severely restrict physician advertising. For example in California, physicians cannot “disseminate or cause to be disseminated any form of public communication containing a false, fraudulent, misleading, or deceptive statement, claim, or image for the purpose of or likely [...]
Wrinkles Bring Them In
According to Robert Grant, CEO of Allergan Medical, “only 3% of women that can afford Botox are getting it done.” We’ve barely scratched the surface of this market. The most common complaint women have is they want to get rid of their wrinkles. We all know Botox can do that better than any anti-aging department [...]
