Business Articles
Physician Advertising
Physicians are certainly at a disadvantage when advertising compared to non-physician MedSpa owners. Many State medical boards severely restrict physician advertising. For example in California, physicians cannot “disseminate or cause to be disseminated any form of public communication containing a false, fraudulent, misleading, or deceptive statement, claim, or image for the purpose of or likely […]
Wrinkles Bring Them In
According to Robert Grant, CEO of Allergan Medical, “only 3% of women that can afford Botox are getting it done.” We’ve barely scratched the surface of this market. The most common complaint women have is they want to get rid of their wrinkles. We all know Botox can do that better than any anti-aging department […]
Effective Client Education
The ability to educate your clients is critical. But as you know, you certainly don’t want to spend 30 minutes educating them, only to have them go home and “think about it.” Now is the time to leverage the internet. In fact, 8 out of 10 patients use the internet to look up health information. […]
Results of study show that people feel non-physician owned medical spas are unsafe
The IAPAM’s 2007 Aesthetic Medicine Consumer Study gives physicians the necessary facts to decide whether or not to add aesthetic procedures to their traditional practice. The study surveyed women across the U.S., ages 21-60 on their perception of various aesthetic medicine procedures. As an apparent reaction to the unregulated medical spa industry, 78% of women […]
Cross Selling = Success
The key to longevity and success with a medical spa or aesthetic practice is cross-selling, and many people are just not comfortable with that, well get over it!! If your patient who just had a photo facial or laser hair removal treatment doesn’t leave with sunscreen, not only have you missed a cross-selling opportunity, you […]
8 in 10 Use Internet for Health Information
Many physicians are missing the importance of utilizing the web to communicate with their patients. A study revealed 8 in 10 internet users have searched for health information online. Aesthetic medicine physicians have the most to gain, since patient education is a critical part of the building a successful aesthetic medicine practice. According to a […]
Resisting Impulse Buys – Physician Guide to Financial Planning
As physicians, you never have too much time on your hands. In fact, it’s just the opposite. Every day, you continually juggle work and family obligations. So when you have free time, the last thing you want to do is manage your money. But taking control of your finances today is the first step toward […]
