Physicians are certainly at a disadvantage when advertising compared to non-physician MedSpa owners. Many State medical boards severely restrict physician advertising. For example in California, physicians cannot “disseminate or cause to be disseminated any form of public communication containing a false, fraudulent, misleading, or deceptive statement, claim, or image for the purpose of or likely to induce, directly or indirectly, the rendering of professional services or furnishing of products in connection with the professional practice or business for which he or she is licensed.” This often means using anyone else’s “before & after” photos, discounts, coupons, etc..
If you are a physician, it is best to contact your own attorney for legal advice whenever you have questions about any aspect of your business especially advertising. For more information, contact the IAPAM.