The IAPAM has identified a correlation between the 2012 increase in attendees at its hands-on Symposium with Botox ® Training, and the growth in 2011 in botox ® injections, dermal filler procedures and other non-surgical treatments. Physicians looking to combat declining insurance reimbursements are looking to add aesthetic medicine procedures like botox ®, dermal fillers, laser hair removal, microdermabrasion and chemical peels to their practices.
Through discussion with its members, and by analyzing recent aesthetic medicine statistics, like the ASPS 2011 Plastic Surgery Procedural Statistics and the ASAPS’s Cosmetic Surgery National Data Bank Statistics 2011, the IAPAM ( http://www.iapam.com ) has identified that in 2011, aesthetic medicine physicians were preforming more botox ® and other cosmetic injectables procedures, more chemical peel treatments, more laser skin rejuvenation, and more medical microdermabrasions vs. more invasive treatments.
As the ASAPS reports in March 2012, “Americans spent nearly $10 billion on cosmetic procedures in 2011. Of that total ….. $1.7 billion was spent on injectable procedures; $1.6 billion was spent on skin rejuvenation procedures; and over $360 million was spent on other nonsurgical procedures, including laser hair removal and laser treatment of leg veins.”
The ASAPS also found that from 1997 to 2011, there was a 356% increase in the total number of “minimally-invasive procedures such as injectables, skin resurfacing and laser procedures.” In support of this tremendous market growth, the IAPAM has tailored its educational programs, like its Aesthetic Medicine Symposium with Botox ® Training ( http://www.aestheticmedicinesymposium.com ), to ensure physicians have hands-on botox ® training ( http://www.aestheticmedicinesymposium.com/botoxtraining.html ), laser training ( http://www.aestheticmedicinesymposium.com/laser-training ) and medical microdermabrasion training ( http://www.aestheticmedicinesymposium.com/microdermabrasion-training ), and can start offering aesthetic medical procedures immediately after attending.
Also, for the first time, the ASAPS reported on “the total number of non-surgical procedures being performed in their practices by BOTH physicians and their physician assistants and nurse injectors.” The results of this expanded survey showed almost a doubling in the numbers of minimally invasive procedures that were actually being performed from 2010 to 2011:
1. Botulinum Toxin Type A: 4,030,318 procedures performed in 2011
2. Hyaluronic Acid: 1,662,480 procedures performed in 2011
3. Laser Hair Removal: 1,452,880 procedures performed in 2011
4. Microdermabrasion: 794,357 procedures performed in 2011
5. IPL Laser Treatment: 726,125 procedures performed in 2011
Since the key to growth in 2012 will be offering lower cost, short term procedures (i.e. botox ®, dermal fillers, chemical peels, physician-directed skin care, laser skin rejuvenation, and medical microdermabrasion) versus higher cost, long term procedures (i.e. breast augmentation and tummy tucks), physicians will seek out professional training programs, offered in medical facilities not hotel rooms, and taught by physicians and other expertly trained medical and business personnel. The IAPAM’s Aesthetic Medicine Symposiums with Botox ® Training, Aesthetic Medicine Practice Start-Up Workshops and hCG Medical Weight Management Seminars ( http://www.hcgtraining.com ), are all designed by physicians for physicians, to meet this essential educational need.
For more information on the IAPAM’s 2012s suite of physician training programs or to register for an upcoming Symposium, please visit http://www.iapam.com, contact the IAPAM at 1-800-219-5108 ext. 704, or email firstname.lastname@example.org
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About the IAPAM: The International Association for Physicians in Aesthetic Medicine
The International Association for Physicians in Aesthetic Medicine is a voluntary association of physicians and supporters, which sets standards for the aesthetic medical profession. The goal of the association is to offer education, ethical standards, credentialing, and member benefits. IAPAM membership is open to all licensed medical doctors (MDs), dentists (DDSs/DMDs) doctors of osteopathic medicine (DOs), physicians assistants (PAs) and nurse practitioners (NPs). The IAPAM offers aesthetic medicine and hCG medical weight management programs, including: Botox ® training, medical aesthetic training, laser training, physician hCG training, and aesthetic practice business training. Additional information about the association can be accessed through the IAPAM’s website (http://www.iapam.com) or by contacting:
Jeff Russell, Executive-Director
International Association for Physicians in Aesthetic Medicine (IAPAM)