Write your Marketing and Promotion Plan for 2008

The holiday season is in full swing. Our clients are dashing in for last minute Botox and fillers to look their best at holiday parties. Our staff is burning the midnight oil trying to “get it all done” by the magic day. The year end is a great time to look back upon the success and short comings of the year and plan how we can have a more successful cosmetic medical business in 2008.

Ask yourself these questions: Did our advertising work? Did the vehicles that we spent thousands of dollars in advertising produce sales that exceeded the cost of the ads? Did our staff convert the client consultations that the ads did bring in into sales? Which months were our busy and high revenue months? What new procedures might I consider for the new year? Based upon this year’s experience, how can I plan my marketing efforts to increase revenues next year? Do I need help with staff training or marketing?

Look at the answers to all of these questions, put them down in writing and make a Marketing and Promotion Plan for 2008 so that you have a blueprint to follow in the coming year. This Marketing Plan should include a procedure, product and injectable promotion by the month that blends with the time of year. By doing this simple task, you will save yourself dollars, stress and set yourself up for a financially successful 2008!

If you would like a worksheet to help you plan your Marketing Plan for 2008, email me at cgraf@wi.rr.com. Enjoy the beauty of the season!

Cindy Graf ~ Cindy Graf Consulting