42 Percent of Patients Receive Most of Their Information About Plastic Surgery from Social Media

New survey results released by the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS) showed more patients sought out social networking sites, rather than friends, for advice and information on facial plastic surgery before choosing a procedure in 2011.

Academy surgeons found 42 percent of patients receive most of their information about plastic surgery from social media, an increase from 29 percent in 2010. At the same time, the percentage of patients who obtain information on plastic surgery from friends dipped to 48 percent, down from 63 percent in 2010. The majority of surgeons surveyed also reported 70 percent of their patients request procedures by describing the area of concern rather than requesting a specific product or procedure by name. Full results to the survey can be found on the AAFPRS website.

Non-surgical procedures performed by the Academy’s surgeons in 2011 remained steady, but continued to outnumber the amount of surgical procedures performed. The survey results also showed that 63 percent of procedures performed were cosmetic versus reconstructive procedures.

Read the full article at http://www.aafprs.org/media/stats_polls/m_stats.html

Source:  AAFPRS at http://www.aafprs.org/media/stats_polls/m_stats.html