Aesthetic Medicine in Today’s Economy

With the current state of the economy, we’re seeing more cosmetic surgeries put on hold and being replaced by non-surgical, more inexpensive options like Botox, dermal filler injections, and skin rejuvenation using IPL and/or lasers.

In a survey in April and May of more than 600 plastic surgeons, the American Society for Aesthetic Plastic Surgery reported that almost 53 percent said the downturn in the economy has had an adverse impact on plastic surgery practices.

This year, many plastic surgeons say they are booking fewer surgical procedures, such as facelifts and breast augmentations. At the same time, less expensive nonsurgical procedures, such as microdermabrasion and Botox and dermal filler injections are gaining in popularity.

According to a June survey by the American Society for Dermatologic Surgery, 51% of respondents said their patients were more concerned about the costs of cosmetic-related procedures than they were 6 months before.

The rise of nonsurgical procedures is not a new trend. Last year, according to the American Society of Plastic Surgeons, nonsurgical procedures were up 81% over 2000. Many people are opting to spend $1,500 on a combination Botox/Filler package versus $15,000 for a facelift. In addition, when we have increased unemployment, many workers are finding themselves needing to “re-market” themselves. And if you are 40+ your competition can be intense. By getting “relaxed” with Botox, you could give you an edge in today’s employment market.

Jeff Russell

source: www.jeff-russell.com