Aesthetic Medicine: What’s Popular for 2011?

What’s popular in aesthetic medicine this year? The American Society for Aesthetic Plastic Surgery (ASAPS) released their predictions late December, and we aren’t surprised with their list. These are the predictions we found most interesting.

1. Facelifts and facial rejuvenation procedures of any kind will see a lot of demand this year. The ASAPS predicts that while non-surgical methods will continue to grow in popularity, many patients will choose to go the surgical route after waiting for so long for the economy to improve.

2. The popularity of injectables, like BOTOX® and Juvederm™ is undeniable, and we may be seeing new products enter the market this year as manufacturers strive to meet the demand.

3. With obesity remaining a huge concern across North America, more patients will seek body contouring procedures, particularly following dramatic weight loss. While surgical options are better suited to treat skin laxity on the body following massive weight loss, non-surgical treatments like skin tightening are good for targeting the face and neck.

4. As the economy continues to struggle, news stories will continue to emerge regarding bad experiences with “bargain bin” procedures performed by poorly-skilled doctors. Make sure you base your choice on who performs your medical procedure on experience, professional reputation and education first, rather than just price.

5. Surgical fat reduction, namely liposuction, will remain popular, but demand for non-surgical methods like VelaShape™ will continue to increase.

6. The cosmetic medicine will continue to see a wider range of patients from all walks of life, and providers will tailor treatments to the unique needs of each.

7. The focus remains on less downtime and better results. Non-surgical options will be the way to go for 2011 and beyond.