Botox Training with the IAPAM can help Physicians Boost Profits

As the demand for minimally-invasive treatments continues to rise, specifically the demand for Botox and other cosmetic injectables, physicians who are expertly trained through accredited multi-day training programs like the International Association for Physicians in Aesthetic Medicine’s (IAPAM’s) Aesthetic Medicine Symposium, can capture the lion’s share of this growing market and greatly benefit their bottom lines.

As reported by the IAPAM and other aesthetic medicine associations, there were 11 million cosmetic minimally-invasive procedures performed in 2009, an increase of 1% over 2008, and an astounding increase of 99% over the course of the first decade of this millennium. Surgical procedures declined by 20% over this same 9 year period. Office-based cosmetic procedures were up 6%, and the top non-invasive modalities were reported to be: botulinum toxin type A, soft tissue fillers, chemical peels, medical microdermabrasion, and laser hair removal. Equally, Allergan reported a 36% surge in profit for the second quarter 2010. This profit was partially due to higher sales of Botox. In fact, Botox sales were up 7% over last year.

The IAPAM confirms this trend, noting that each of their Aesthetic Medicine Symposiums has sold out in the first half of 2010, and their September event is expected to sell out any day.  Furthermore, while Botox training is still very popular, more and more physicians are also appreciating that the key to a successful and profitable aesthetic practice is not just offering Botox Cosmetic treatments, but also other skin rejuvenation procedures including: chemical peels, microdermabrasion, and IPL skin rejuvenation.  

In order to profitably add aesthetic medicine to a practice, physicians need to incorporate these key fundamentals, as taught at the IAPAM’s Aesthetic Medicine Symposiums:

• Understanding the latest trends in aesthetic medicine and how to use them to one’s advantage;

• How to develop a successful business plan including steps on how to integrated medical aesthetics procedures into a practice or build a patient base;

• How to perform aesthetic patient consultations;

• How to add the most profitable cosmetic injectable procedures, including: Botox ®, and dermal fillers (i.e. Juvederm ®, Restylane ®, and Perlane ®), chemical peels, and physician directed skin care;

• Extensive, physician-lead, hands-on training in Botulinum Toxin Type A (i.e. Botox®), IPL / laser technology, and medical microdermabrasion; and

• How to maximize profits by offering the most profitable aesthetic medicine procedures like physician strength chemical peels, tailored to meet a specific clinic’s patient profiles.

The IAPAM’s Aesthetic Medicine Symposium program is unique in addressing all of these issues. Physicians learn best practices from the IAPAM’s faculty physicians and experienced instructors, and botox training a key component of the IAPAM’s Aesthetic Medicine Symposium, which also offers expert instruction in:  Dermal Fillers, Microdermbarsion, Chemical Peels, and Lasers and Light Treatments & Hair Removal. Leading the training is a team of renowned cosmetic dermatologists who will cover aesthetic patient consultations, facial anatomy & musculature, Botox (TM) and Dysport (TM) product preparation, pain management, procedural protocols, post treatment issues and continuing practice support.
  
Another valuable offering of the IAPAM’s Aesthetic Medicine Symposium, is that it is the only multi-day training program that also offers one year of unlimited practice support to all registrants.  Indeed, one doctor who attended applauded that, “the support you get from IAPAM afterwards definitely makes the course different than the others.”  Moreover, the conference materials provided allows each attendees and their staff to review the key content of the aesthetic medicine conference.  These materials include: the complete Building a Successful Cosmetic Medical Business training program (16 training DVD’s, including: Mastering the Consultation Process, Guide to Selling Photofacials, Marketing Your Cosmetic Practice, Sell Injectables and Explode Your Business, etc. as well as leader guide and 5 staff workbooks.)
 
For additional information and to register for an upcoming Aesthetic Medicine Symposium in Scottsdale, Arizona, please contact the Lynn at the IAPAM at 1-800-219-5108 ext. 703, lynn@iapam.com or visit http://www.aestheticmedicinesymposium.com.
 
About the  International Association for Physicians in Aesthetic Medicine

The International Association for Physicians in Aesthetic Medicine is a voluntary association of physicians and supporters, which sets standards for the aesthetic medical profession. The goal of the association is to offer education, ethical standards, credentialing, and member benefits. IAPAM membership is open to all licensed medical doctors (MDs), dentists (DDSs/DMDs) doctors of osteopathic medicine (DOs),  physicians assistants (PA’s) and nurse practitioners (NP’s).  Information about the association can be accessed through IAPAM’s website at http://www.IAPAM.com or by contacting:

Jeff Russell, Executive-Director
International Association for Physicians in Aesthetic Medicine (IAPAM)
1-800-219-5108
info@theiapam.com

Websites:

http://www.AestheticMedicineSymposium.com
http://www.aestheticmedicinenews.com
http://www.aestheticmedicinesymposium.com/botoxtraining
http://www.iapam.com/botoxtraining.html

Twitter: http://www.twitter.com/IAPAM
Facebook:  http://www.facebook.com/IAPAM