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Can You Find Your Medical Spa?

November 4, 2009 |

Jeff Russell, IAPAMWhen you go to Google or Bing and type in your medical spa, are you being found?  The fact is many people who see or hear your ads are going to Google your medical spa or aesthetic medicine practice and its critical that you come up first!  The last thing you want to see is a Yelp review that may not be positive coming up in that first position.  Ensuring you have a local online marketing strategy is vital for any business, and here are some tips taken from the IAPAM’s Aesthetic Practice Startup Workshop that will help you.

First, have you claimed your local business listing on Google, Yahoo, and BING?  If not, you better do it now.  Here you can link your address to your business, and add your contact information as well as photos.

Secondly, get signed up with local online search oriented websites like citysearch.com (there are many local versions of these, you should do a Google search for a business in your city and see which ones are the most popular). Plus you should also be aware of popular local consumer rating websites like Yelp.com.

The bottom line is you want to make sure you clients can easily find you, and you also need to monitoring your online reputation on a regular basis. You should make it a weekly task to Google & Bing search your medical spa and your medical directors name.

Jeff Russell

web: www.Jeff-Russell.com
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