Cross Selling = Success

The key to longevity and success with a medical spa or aesthetic practice is cross-selling, and many people are just not comfortable with that, well get over it!!

If your patient who just had a photo facial or laser hair removal treatment doesn’t leave with sunscreen, not only have you missed a cross-selling opportunity, you could jeopardize the treatment results. The actual treatment is only part of the equation, the other half is your patient’s diligence in using the physician-developed skin care products they’ve purchased at your facility. If you’re not comfortable or knowledgeable enough to recommend these products, ask your vendors to help you, they often will provide follow-up training.

Jeff Russell
www.IAPAM.com