Does Direct Mail Work?
If your marketing plan consists of sending out 3,000 direct mail postcards and waiting for the phone to ring…. “Houston, we have a problem!”
While sending out direct mail postcards is a great way to build your brand, it’s not the best way to get immediate consultations. Your marketing program should also consist of getting client e-mail addresses, giving out referral cards, small display advertising in (local) weekly newspapers, providing procedural informational events, and visiting your fellow business neighbors (who can be a great source of referrals).
Jeff Russell
