The fact is that one of the most efficient, inexpensive ways to communicate with your medical spa patients is with e-mail.  The benefits are great and many: 1) it’s timely (delivery is usually within minutes), 2) is cheap (no stamps), and 3) is easily customizable (you can address it to the person, and have content that is important to that person).   But we continue to see low open e-mail open rates, why?

Lewis and Anne Mitchell, CEO-president of the Institute for Social Internet Public Policy and author of “The Email Deliverability Handbook” explain some of the top reasons e-mail goes undelivered and what you can do to overcome your own deliverability challenges. Some of the ones I like (along with my comments) are:

Jeff Russell, IAPAMIn my experience, I’ve been using Constant Contact for the last 4 years. We use this for both the free aesthetic medicine monthly e-news and for IAPAM member newsletters.  This is a great system that has many templates already made for the spa industry, plus it starts at only $15/m.

Jeff Russell

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