Facebooks Fastest Growing Demographic is Your Perfect Client

According to the latest demographic data from Facebook, it looks like the fastest growing demographic is women over 55 (up 175.3% over 120 days).  Other interesting demographic facts: Facebook growing faster with women than men in almost every age group. Women comprise 56.2% of Facebook’s audience, up from 54.3% late last year. 45% of Facebook’s US audience is now 26 years old or older.

What does this mean to your aesthetic practice or medical spa? This is where your patients are, you better be there too!  Have you setup a Facebook group page for your practice or medspa?  If you haven’t you can do it here. One question does come up in the Social Media Marketing section of the IAPAM’s Aesthetic Practice Startup Workshop. “I don’t want my clients to see pictures of me with my family and friends at the lake, so I don’t want to invite clients to be my Facebook friend.”  The solution is to create two Facebook profiles, one for your friends & family, the other for your professional persona.  For example, professionally I’m http://www.facebook.com/jeffrussellsays. As you’ll see I don’t have many friends, but I use this account primarily to manage the IAPAM’s Facebook group page (if you have a moment, become a Facebook fan of the IAPAM!)

Once you have your Facebook group page up what is the next step?  Why not create an ad!  With Facebook ads, you can create an ad that other nearby Facebook users can see when they visit their profile page. The great thing about creating a Facebook ad is that you can select: City (even include nearby cities), age range, male or female, education, workplace, relationship status, language.  So you can create a special Botox promotional ad for every female who is between 35-65 in your city who graduated college. You can create your ad here.

I hope this helps you create a more successful and profitable medical spa or aesthetic practice!

Jeff Russell