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How to Develop a Very Loyal Following

March 11, 2009 |

VIP (Very Important Patient) Promotion

We all know your best aesthetic patient is the referred patient. They are not as price conscious and are already pre-sold on you. You do not want to take these referrals lightly. Every aesthetic practice or medical spa has their group of cheerleaders and you do too.

Go through your database and pick out any patient who referred someone to you in the past year. Now, send them a personal letter telling them how much you appreciate them and how much you would like more patients just like them. Handwrite your signature and add a personal note such as, “Thanks for all your support Patty”. Include (2) VIP cards. One for them that gives them $50 Off their next visit when they refer a friend and the other goes to the friend with the same offer. You can even give them multiple cards for multiple referrals since the value of the referral is far greater than $50.

While you’re at it, be sure to include “Bring a Friend” on your invitations, “send this to a friend” on your website, announce on your on-hold messaging and mention in your newsletter. Spread the word to your patients so they will spread the word to their friends, family and colleagues.

Catherine Maley, MBA
Author, Your Aesthetic Practice
(877) 339-8833

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