Increase in Botox Training Correlates with Increased Demand for Botox Treatments
The IAPAM has identified a correlation between the 2011 increase in attendees at its hands-on Botox Training, and the growth in 2010 in Botox and dermal filler procedures. Physicians looking to combat declining insurance reimbursements are looking to add aesthetic medicine procedures like Botox, dermal filler, laser hair removal, microdermabrasion and chemical peels to their practices.
Through discussion with its members, and by analyzing recent aesthetic medicine statistics, like the ASPS 2010 Plastic Surgery Procedural Statistics and the ASAPS’s Cosmetic Surgery National Data Bank Statistics 2010, the IAPAM (http://www.iapam.com) has identified that in 2010, aesthetic medicine physicians were preforming more botox and other cosmetic injectables procedures, more chemical peel treatments, more laser skin rejuvenation, and more medical microdermabrasions vs. more invasive treatments. The ASPS reported that botox injections and other minimally-invasive procedures increased by 6% from 2009 to 2010. Also, men contributed significantly to this growth. Botox procedures increased 9% and dermal fillers treatments increased 10% for men. Finally, business from repeat customers increased by 13% from 2009 to 2010. In support of this market growth, the IAPAM has tailored its educational programs, like its Aesthetic Medicine Symposium with Botox Training (http://www.aestheticmedicinesymposium.com), to ensure physicians have hands-on botox training, and can start offering aesthetic medicine procedures immediately after attending.
Since the key to growth in 2011 will be offering lower cost, short term procedures (i.e. botox, dermal fillers, chemical peels, physician-directed skin care and medical microdermabrasion) versus higher cost, long term procedures (i.e. face lifts and breast augmentation), doctors will seek out professional training programs, offered in medical facilities not hotel rooms, and taught by physicians and other expertly trained medical and business personnel. The IAPAM’s Aesthetic Medicine Symposiums with Botox Training, Aesthetic Medicine Practice Start-Up Workshops and hCG Medical Weight Management Seminars, are all designed by physicians for physicians, to meet this essential educational need.
For more information on the IAPAM’s remaining 2011 physician training programs, please visit http://www.iapam.com, contact the IAPAM at 1-800-219-5108 ext. 704, or email pr1@theiapam.com.
Botox is trademark of Allergan, Inc.
About the IAPAM: The International Association for Physicians in Aesthetic Medicine
The International Association for Physicians in Aesthetic Medicine is a voluntary association of physicians and supporters, which sets standards for the aesthetic medical profession. The goal of the association is to offer education, ethical standards, credentialing, and member benefits. IAPAM membership is open to all licensed medical doctors (MDs), dentists (DDSs/DMDs) doctors of osteopathic medicine (DOs), physicians assistants (PA’s) and nurse practitioners (NP’s). The IAPAM offers aesthetic medicine and hCG medical weight management programs, including: Botox training, medical aesthetic training, laser training, physician hCG training, and aesthetic practice business training. Additional information about the association can be accessed through the IAPAM’s website (http://www.iapam.com) or by contacting:
Jeff Russell, Executive-Director
International Association for Physicians in Aesthetic Medicine (IAPAM)
1-800-219-5108 x704
pr1@theiapam.com
Websites:
http://www.IAPAM.com
http://www.AestheticMedicineSymposium.com
http://www.aestheticmedicinenews.com
