Internet MedSpa Marketing – 101 Webpage Titles and Descriptions

Titles and descriptions are the part of your site displayed in the Search Engine Results Page, which is what your customers will see when they are searching for your services. Your title and description should tell the searcher what you do. Google only allows 155 characters to show up, so make sure it’s short and is targeted for your customers may be searching for. Also make sure all your page titles and descriptions contain important keywords. You will also want to have your city in your webpage title (i.e. Scottsdale Botox Treatments by Dr. Smith), this will get you higher up the organic Google search engine rankings.

I hope these items have given you some food for thought, and will help you get profitable in these tough times! Of course I know the importance of building and maintaining a patient base and you will find these items, along with many more covered in both the IAPAM Aesthetic Medicine Symposium and Aesthetic Practice Startup Workshop held in Scottsdale, Arizona.
Jeff Russell