Leveraging the Internet to do more

“We all need to do more with less. With dwindling marketing budgets and increased costs, medspas and aesthetic medicine practices need to utilize strategies that can increase medical spa patient visits,” says IAPAM executive-director, Jeff Russell.  Check out these internet-based tools our IAPAM members are using to successfully (and inexpensively) increase their medical spa revenues:

Medical Spa Client Communications

I’ve been using Constant Contact for 4 years, and it has been indispensable in putting together professional looking newsletters and special bulletins to those interested in our industry. With the use of “lists,” you can create specific information targeted to specific groups of patients (i.e. those who haven’t had a hair removal treatment, candidates for Fraxel skin resurfacing). Pricing is $30/m for up to 2,500 subscribers.

Marketing

By far the most successful marketing strategy is to utilize localized Google Adwords. The ROI on utilizing Google Adwords is substantially higher than direct mail or display advertising in magazines, and its only a fraction of the cost. I’m not sure where the future of direct mail or print ads is headed, since everyone Googles everything, everyday.   We were able to further reduce our Google Adwords expenses and increase response by following the tips in Howie Jacobson’s book “AdWords for Dummies.”