New Use For Hyaluronic Acid To Bring Increased Commercial Opportunities For Anti-Aging Industry
Nicknamed the “key to the fountain of youth”, hyaluronic acid is a transparent, gel-like substance that occurs naturally in the connective tissue of the skin, cartilage and other parts of the body. It has an extraordinary capacity to attract and retain moisture and is involved in tissue repair. In 2003 the US Food and Drug Administration (FDA) approved the use of acid injections for filling soft tissue defects such as facial wrinkles and since this stamp of approval, the anti-aging industry has never looked back.
Following last year’s success, the second International Congress in Aesthetic, Anti-Aging Medicine & Medical Spa Middle East (ICAAM), will be held at the Al Bustan Rotana Hotel, Dubai from 19 to 21 November 2009 and leading experts in aesthetics and anti-aging medicine will be on site to demonstrate latest techniques and showcase revolutionary new anti-aging products such as the use of hyaluronic acid.
Body-shaping is a popular trend with patients hoping to achieve that perfect form without having to go under the knife. “Our product Macrolane is the first body-shaping product to use hyaluronic acid,” says Tania Akl, managing partner at Medica, Dubai. “The injectable gel is a product for volume restoration and contouring of body surfaces and is used on the breasts, post liposuction concavities, calves, buttocks and male chest shaping.
“The biggest advantage of Macrolane is that it is used in-clinic with local anaesthesia,” Ms Akl explains. “Whether it is for the reshaping of the breast or buttocks, the whole procedure takes less than an hour and no hospital time is required. It is less invasive than a normal surgery, the recovery time is very short and it is a material that occurs naturally in the body.”
Medica also have another revolutionary product called Restylane Vital™ which is the latest development in skin rejuvenation and hydration, countering the effects of sun damage and slowing down the natural aging process of the skin. It is hyaluronic acid using Q-Med NASHA technology.
“It is scientifically proven to improve skin elasticity, skin surface roughness, skin hydration and improves transepidermal water loss,” says Ms Akl. “Restylane Vital comes now in a new device, a Vital injector, which is easy to use for the doctor and more comfortable for the patient. Testing of this product will be showcased at the ICAAM Middle East event.”
Commenting on the importance of ICAAM Middle East, Ms Akl says: “ICAAM along with EuroMediCom will provide cosmetic doctors with important scientific conferences and programmes. Medica is very pleased to participate in ICAAM exhibition in Dubai in November.”
Christophe Luino, General Manager, EuroMediCom, organising partner of ICAAM Middle East explains: “ICAAM Middle East will continue to support the confirmation and development of non-invasive aesthetic techniques with particular emphasis on injectable fillers. The Congress will present the last advanced techniques using fillers for beautification for the face, the peri oral and peri orbital area and lips, the nose, but also body reshaping with injectables for the breast and the buttocks, or the rejuvenation of the hands.”
ICAAM Middle East will, for the second year, include a Medical Spa program in association with the International Medical Spa Association, offering a number of lectures and a conference addressing what every professional wants to know about this new business opportunity in the anti-aging field.
For more information on ICAAM Middle East, please call +971 4 407 2743 or visit www.antiagingme.com for details on attending this much anticipated event.
October 26, 2009, Dubai , UAE
