The Face of Plastic Surgery: Minimally invasive, more affordable procedures

With more Americans exposed to plastic surgery, the industry trend of minimally invasive and more affordable procedures continues to take shape.

“Overall, cosmetic procedures are gaining acceptance,” said Dr. James Platis, whose father was a plastic surgeon before retiring. He took over his dad’s office in Merrillville and launched CosMedic Skin and Body Clinic in Chicago in 2001.

“The biggest change I have seen in the last 20 years or so is the expansion of less invasive and office-based procedures such as Botox and dermal fillers,” Platis said. “While there is still a bit of steady growth in surgical procedures such as face-lifts, tummy tucks and breast augmentations, there has been rapid growth in the less invasive.”

According to the American Society of Plastic Surgeons, there were 13.1 million cosmetic procedures performed in 2010 with 1.6 million being surgical and 11.6 million being minimally invasive.

Read the full article at http://www.nwitimes.com/news/special-section/heath-innovation/article_3af06660-145b-5648-ba61-b7d5808b97c9.html

Source:  By Lesly Bailey, Times Correspondent, for nwitimes.com on August 29, 2011 at http://www.nwitimes.com/news/special-section/heath-innovation/article_3af06660-145b-5648-ba61-b7d5808b97c9.html