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Tools to Manage the Medical Spa SocialSphere

October 7, 2009 |

Jeff Russell, IAPAMFor anyone using social media to connect with friends, coworkers, clients, or Medical Spa industry counterparts I’m sure you’re spending an increasing amount of time keeping up with all your accounts and alerts. It’s not uncommon for someone to have a Facebook, LinkedIn, Twitter, YouTube, Slideshare, MySpace, and Flickr account!

If you have a YouTube account for your MedSpa, should you get a Vimeo and Viddler account? After all, we know that Google loves inbound links. So the fact is, if you are concerned about your site’s search engine rankings, you’re going to need to have multiple social media platform accounts linking back to your main site(s).  You just can’t stick with YouTube because it is by far the most popular, you’ll find you also need to publish your content on other video sharing websites as well.

Here is a listing of some Social Media tools that I use to manage the SocialSphere:

Cross social media platform communication:
This tool allows me to post a status update on Facebook (or any other account that is connected to, and have it automatically sent to my LinkedIn, Twitter, MySpace, Flickr, Friendster, Yammer, IM accounts, etc…. accounts (whichever one’s I choose to link).

To follow the blogosphere to track and find the latest trends:
This Nielsen company website keeps track of what is being said in over 100 million blogs. This is a great place to find out what people are saying about your company, who is linking to your website, current trends, as well as conversation tracking.

Twitter Tools:

To make all the Tweets I receive manageable, I use:
I like TweetDecks colum view, it allows me to quickly see the tweets of the people I follow, and it allows me to create groups of the people I follow, so I can better segment them by topic. TweetDeck also allows me to post tweets to my Facebook and MySpace accounts.

To schedule and automate Tweets, I use:
HootSuite allows me to efficiently: schedule tweets, link my existing RSS feeds and tweet them out, utilize tweet broadcasting, manage multiple twitter accounts, track tweet statistics, and allow for multiple editors so I can get a break!

The content from this blog was taking from the IAPAM Aesthetic Practice Startup workshop which I facilitate. I hope these tools help you get more out of your day!

Jeff Russell

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