Wrinkles Bring Them In

According to Robert Grant, CEO of Allergan Medical, “only 3% of women that can afford Botox are getting it done.” We’ve barely scratched the surface of this market.

The most common complaint women have is they want to get rid of their wrinkles. We all know Botox can do that better than any anti-aging department store skin cream.

Most women however, would rather not be injected with a needle. Your task is to educated your patients on this effective and painless procedure. At your next open house make sure you have an experienced model to show everyone how quick and simple the procedure is.

Botox is really an “introduction to aesthetics” for many people, it gets them into your practice every 3-4 months, which gives you the opportunity to sell them other procedures. Don’t look at Botox as a single procedure, this is the perfect opportunity to book them for a chemical peel or a microdermabrasion procedure.

Jeff Russell
www.IAPAM.com