A Successful Aesthetic Practice Needs a Marketing Mix to Grow
Aesthetic medicine is a lucrative business that’s created a fiercely competitive industry. Clinicians in core and non-core specialties, as well as corporations, want to capitalize on the growing demand for cosmetic enhancement. This means patients have more choices now than ever. So what would make them come to you and stay with you? It begins […]
hCG: On the Front Line in the ‘Battle of the Bulge’
More and more physicians are turning to hCG and other drug therapies (e.g. B6 and B12 injections, appetite suppressants, lipase inhibitors, etc.), as part of their arsenal in the fight against fat. However, incorporating pharmaceuticals into a tailored Medical Weight Loss Program requires a comprehensive understanding of the myriad of ingestable or injectable interventions that […]
Researcher Shows Botox Clears Up Acne
The muscle relaxer Botox has now been shown to positively affect the skin as well. “Botox definitely clears up acne,” says Anil Shah M.D. The Chicago plastic surgeon is one of the only doctors worldwide using Botox in an entirely new way. He injects the muscle relaxer directly into the skin to eliminate large pores, […]
Twitter Tools for Medical Spas – Tweet Scheduling
One of the great benefits of using Twitter is that it allows you to quickly and cheaply (free!) communicate with your clients and prospective clients. For a Medispa, there are some great tools out there that help you do this very efficiently. A program I use is very suitable for medspa marketing departments, and that […]
Job hunters seek edge by ironing out wrinkles
Older job seekers are under the gun — and willing to go under the knife — to stay competitive with their youthful counterparts. With unemployment at a 25-year high, job seekers such as Broward interior designer Jerry Johnson think a little nip, tuck or peel might be the answer to getting work.
Nominate a doc-entrepreneur
June 8, 2009 Modern Physician, Modern Healthcare’s sister publication, is now accepting nominations for its second annual Physician Entrepreneur of the Year awards program. The award recognizes physicians who have made their mark on the business side of healthcare by introducing successful new products or services to the industry, or by successfully leading or managing […]
Botox could be the cure for baldness
Botox, the antiwrinkle injection, is being used as a surprise treatment for baldness. Dr Simon Ourian, a cosmetic surgeon based in Beverly Hills, California, claimed that he stumbled upon its unexpected powers by accident while treating his mother who was suffering from migraines after having chemotherapy which had made her hair fall out.
Medicis Begins Shipping Dysport for Glabellar Lines
Medicis announced June 15 that it has begun shipment to physicians of DYSPORT (abobotulinumtoxinA) for the treatment of glabellar lines. DYSPORT is an acetylcholine release inhibitor and a neuromuscular blocking agent, approved by the U.S. Food and Drug Administration (FDA) in late April 2009. The approval included two separate indications, the treatment of cervical dystonia […]
LIPOSONIX System Approved by Health Canada
Medicis Pharmaceutical Corporation today announced that Health Canada has issued a Medical Device License (MDL) authorizing the sale of the LIPOSONIX(TM) System Model 1 in Canada. The LIPOSONIX system is designed to utilize high intensity focused ultrasound energy to reduce subcutaneous abdominal adipose tissue in the treatment zone to provide a non-invasive, non-surgical approach to […]
FDA Approves Palomar’s Anti-Wrinkle Device
Palomar Medical Technologies Inc (PMTI.O) said U.S. health regulators approved over-the-counter (OTC) marketing of its laser device for treatment of wrinkles around the eyes, sending the aesthetic device maker’s shares up as much as 60 percent. “It’s a major positive. It’s a huge market opportunity,” Maxim Group analyst Anthony Vendetti said. He estimated the device […]