MedSpa Marketing
Protected: Client e-Newsletter Services
In order to be successful in the aesthetic medicine / medical spa industry, you’ll need to keep in touch with your clients. A great, easy, spam-compliant program is Constant Contact. Constant Contact makes it easy to create professional-looking emails—fast and with no technical expertise. With more than 300 easily customized email templates, a step-by step […]
To Groupon or Not to Groupon: The Profitability of Deep Discounts
Executive Summary: For consumers, online discount vouchers (like those offered by Groupon.com) have obvious appeal: discounts as large as 90 percent. But for retailers offering the deals through the site, does the publicity compensate for the deep hit to profit margins? This paper sets out to help small businesses decide whether it makes sense to […]
Groupon and the Medical Spa
by Cindy Graf I listened to a webinar last night regarding the ups and downs of Groupon Social Media advertising. I know that many of you have been tempted to or have done a marketing promotion with a Social Media Site. I have had about 7 medical spas almost go under due to poorly positioned […]
Mastering the Cosmetic Consultation
Event Announcement: Learn the techniques to Create $10,000 Clients by “Mastering the Cosmetic Consultation” at the upcoming Vendor Alliance Workshop in Chicago, Illinois on Wednesday, January 19, 2011 Description: Practice Management Consultant, Cindy Graf presents a three hour workshop discussing the skills necessary to perform successful consultations that include multiprocedural packages to reduce marketing […]
Taking the leap: 6 steps to successfully adding a new aesthetic service
With today’s uncertain economy, does it make sense in a “demand lull” for cosmetic surgeons to explore adding an aesthetic procedure to try to maximize revenue from their current patient base? One expert answers with a cautious yes, but stresses that such an expansion must be a specifically directed business move — much more than […]
A Successful Aesthetic Practice Needs a Marketing Mix to Grow
Aesthetic medicine is a lucrative business that’s created a fiercely competitive industry. Clinicians in core and non-core specialties, as well as corporations, want to capitalize on the growing demand for cosmetic enhancement. This means patients have more choices now than ever. So what would make them come to you and stay with you? It begins […]
How to Develop a Very Loyal Following
VIP (Very Important Patient) Promotion We all know your best aesthetic patient is the referred patient. They are not as price conscious and are already pre-sold on you. You do not want to take these referrals lightly. Every aesthetic practice or medical spa has their group of cheerleaders and you do too.
Aesthetic Profits Releases the Highly Anticipated How To Series
After great anticipation Aesthetic Profits Inc. is trilled to announce the launch of it’s much awaited How To: Series – Effective Patient Attraction Tools for Aesthetic Physicians. This compilation contains essential strategies aesthetic doctors need to build a reliable database of returning patients, to enhance their presence within their community and see a steady boost […]
Women deal with taboo of facial, other body hair
Like millions of American women, Judy Hoover, 62, has struggled with facial and other body hair. Since the eighties, she has tried everything to rid her body of unwanted hair: shaving, tweezing, electrolysis and depilatories, and was thrilled to finally find something that works — laser. She is one of the very few women courageous […]
Your Doctor Has a Blog – Local physicians helping patients make educated decisions
Dr. Brett Kotlus and Dr. Charles Mok of Shelby Township use Allure Medical Blog to share information about new cosmetic treatments and also to share information about procedures within their practice. “I find that patients at our medical spa are information gatherers, but it can be difficult to sort through the tremendous amount of information […]
