MedSpa Marketing

Feeling like you need to breathe some life into your aesthetic business? Want to raise cash to market your cash based procedures?  It is all about C.P.R.:  Consultations that Produce Revenues! I have worked with over 300 health care professionals in the last couple years, and the hardest learning curve for most is “selling high […]

The New Year is for new beginnings and what a perfect time for you to review your practice, consider new possibilities and open yourself up to fresh opportunities.  Making minor observations and executing simple ideas can lead you to a great year. Here are some suggestions to help you get moving in the right direction […]

Client retention is the cornerstone of building any new or existing buisness. Keeping your current clients is much easier than gaining new ones, and there are certain tactics that a business owner can implement to ensure client loyalty and retention. Medical spas, and spas in general, are among one of the fastest growing sectors in […]

Aesthetic physicians need to be more strategic when attracting aesthetic patients to their practice. The use of education and creative marketing strategies will help them flourish during this shaky economy.

A word of mouth referral is the absolute best advertisement you can get to grow your aesthetic practice.  It’s also the cheapest form of advertising that you can invest in and it takes so little time and effort. The best patient for your practice is the referred patient.  It is golden when a friend tells […]

Competition is fierce.  The savvy public is willing to price shop.  Now, more than ever, doctors need to gain exposure and market themselves to gain their fair share of the market.  But how do you do that?  How do you turn your practice into a high-quality operation that patients, staff and colleagues trust, respect and […]

Getting Botox jabs might be a painful procedure, but it indeed makes you look attractive and improves dating success, according to a new study. Getting Botox jabs might be a painful procedure, but it indeed makes you look attractive and improves dating success, according to a new study.

“We all need to do more with less. With dwindling marketing budgets and increased costs, medspas and aesthetic medicine practices need to utilize strategies that can increase medical spa patient visits,” says IAPAM executive-director, Jeff Russell.  Check out these internet-based tools our IAPAM members are using to successfully (and inexpensively) increase their medical spa revenues:

Revenues in the cosmetic medical business are all about sales, sales of products and services, just like any business.  This is one part of the business that does not come naturally to most medical professionals.  Who thought we would ever be selling anything?  Professional selling of aesthetic medical services is best accomplished by having a […]

As baby boomers start to notice a few lines, wrinkles, cellulite or blurry vision, some are considering elective treatments such as chemical peels, spider vein treatments, non-surgical face-lifts, Botox and bladeless LASIK. And the opening of the new Reid Hospital this month might help raise regional awareness of the opportunities available at the hospital as […]