Physicians Find Aesthetic Medicine a Cure to Cash Crunch
Family doctors are adding aesthetic medical procedures to their practices in an effort to make their practices more financially viable, says the International Association for Physicians in Aesthetic Medicine (IAPAM). After reviewing participant feedback from their fifth consecutive, sold out Aesthetic Medicine Symposium, IAPAM Executive Director, Jeff Russell, says that participating doctors want most to […]
Fraxel Laser Skin Rejuvenation – Dr. Roger Bassin
Dr. Bassin offers cutting edge Fraxel laser treatments to his patients that prefer a noninvasive way to achieve healthier, younger looking skin. In this two part report, Local 6’s Health Beat investigates how the Fraxel laser works and what it feels like. [kml_flashembed movie=”http://www.youtube.com/v/KpbW2S9I0Fg” width=”350″ height=”250″ wmode=”transparent” /]
Top 3 MedSpa Money Myths
The baby boomer generation—some 76 million strong—represents the largest single sustained growth of the population in U.S. history, according to AARP. Every 7.5 seconds, the organization reports, someone turns 50. And every day, more than 11,500 Americans hit the big Five O. As physicians in age management medicine, you have a unique opportunity to help […]
Growing medical trend adds need for business training
Doctors who take advantage of a growing trend to add aesthetic medical procedures to their practice is making additional business training necessary says the International Association for Physicians in Aesthetic Medicine (IAPAM). IAPAM Executive Director, Jeff Russell, says that their members are most interested in learning the business of aesthetic medicine, not just how to […]
Do you have a Reward Program?
Anyone who has been operating a MedSpa for over a year knows you are constantly looking for new patients with a variety of marketing initiatives (postcards, print advertising, radio, etc..), but what about the patients you already have? Are you rewarding them for coming back and refering their friends? Referal programs can be done as […]
Physician Advertising
Physicians are certainly at a disadvantage when advertising compared to non-physician MedSpa owners. Many State medical boards severely restrict physician advertising. For example in California, physicians cannot “disseminate or cause to be disseminated any form of public communication containing a false, fraudulent, misleading, or deceptive statement, claim, or image for the purpose of or likely […]
Wrinkles Bring Them In
According to Robert Grant, CEO of Allergan Medical, “only 3% of women that can afford Botox are getting it done.” We’ve barely scratched the surface of this market. The most common complaint women have is they want to get rid of their wrinkles. We all know Botox can do that better than any anti-aging department […]
Effective Client Education
The ability to educate your clients is critical. But as you know, you certainly don’t want to spend 30 minutes educating them, only to have them go home and “think about it.” Now is the time to leverage the internet. In fact, 8 out of 10 patients use the internet to look up health information. […]
Results of study show that people feel non-physician owned medical spas are unsafe
The IAPAM’s 2007 Aesthetic Medicine Consumer Study gives physicians the necessary facts to decide whether or not to add aesthetic procedures to their traditional practice. The study surveyed women across the U.S., ages 21-60 on their perception of various aesthetic medicine procedures. As an apparent reaction to the unregulated medical spa industry, 78% of women […]
Cross Selling = Success
The key to longevity and success with a medical spa or aesthetic practice is cross-selling, and many people are just not comfortable with that, well get over it!! If your patient who just had a photo facial or laser hair removal treatment doesn’t leave with sunscreen, not only have you missed a cross-selling opportunity, you […]