Buy Services That You Do Not Know

Cosmetic Medicine, yes, where does one begin? This is one of the most common questions I am asked as a Practice Management Consultant. Where does one begin? Do you start by integrating cosmetic services into your current medical practice or do you start from scratch in a free standing independent business, a medical spa ? […]

Top 3 Reasons MedSpa’s Fail

MedSpa’s don’t fail because of lack of commitment, passion or enthusiasm of its owners. They fail because of money! More specifically lack of cash. Top 3 reasons: Start-up costs too high. Monthly expenses too high. Failing to convert consultations into sales. If you are considering opening a Medical Spa, the first thing you need to […]

Chemical Peel, Facial Rejuvenation with Dr. Cruise

Chemical peeling is a way of rejuvenating facial skin (sometimes arms and chest) by applying a chemical that essentially destroys the top layers of the skin. When the skin heals it does so by reforming collagen that is thicker, better vascularized and more youthful. It is most effective in treating sun damaged skin. It effectively […]

Write your Marketing and Promotion Plan for 2008

The holiday season is in full swing. Our clients are dashing in for last minute Botox and fillers to look their best at holiday parties. Our staff is burning the midnight oil trying to “get it all done” by the magic day. The year end is a great time to look back upon the success […]

UltraShape: Using Ultrasound to Battle Fat

Designed as a ‘walk-in, walk out’ solution dispensed in a physician’s office, UltraShape™ requires no downtime, no follow up maintenance, and no recuperation period. The safe and effective procedure – ranging between 60 to 90 minutes depending on the size and number of target treatment areas — can treat multiple areas like the abdomen, flanks […]

Does Direct Mail Work?

If your marketing plan consists of sending out 3,000 direct mail postcards and waiting for the phone to ring…. “Houston, we have a problem!” While sending out direct mail postcards is a great way to build your brand, it’s not the best way to get immediate consultations. Your marketing program should also consist of getting […]

Lease versus Buy Your Medical Equipment

When it comes to financing medical spa equipment, which route should you take? If you’re considering expanding your practice with a medical spa, you have a lot to think about. You need to hire the right staff, market the facility and choose the right equipment. When it comes to equipment, patients want the latest and […]