MedSpa Marketing
Client e-Newsletter Services
Keeping in contact with your clients is critical to a successful medical spa / aesthetic medicine practice. One of the most cost-effective ways to do so is with e-mail. Constant Contact makes it easy to create professional-looking emails—fast and with no technical expertise. With more than 300 easily customized email templates, a step-by step Email […]
Market Your Aesthetic Practice Without Costly Advertising
Today’s consumer is inundated with advertising messages like never before. Open your local newspaper, listen to your local radio stations and watch your local TV news stations and I’ll bet you see your colleagues promoting themselves as the best, the cheapest or the most up-to-date. Surf the Internet as well. “Google” a procedure and see […]
Differentiating Yourself in a Competitive Marketplace
Look through your local newspaper and you will see many, if not several, ads promising a more beautiful body with liposuction, a more attractive face with Botox and wrinkle fillers, fuller breasts, less hair and it goes on and on. As if that’s not confusing enough, some are from core specialties in private practice but […]
Niche Marketing in the Aesthetic Practice
Targeting specific groups of patients in your business and marketing directly to them can distinguish you from your competitors and increase revenues. Careful study of treatments specifically designed for skin type IV-VI is crucial to the safe and effective treatment of Asian, Indian, bi-racial and African American clients. Being an expert in these treatments brings […]
Word of Mouth Referrals: What Are Your Patients Saying About You?
“So, how did you hear about Dr. Smith?” That should be one of the most important questions you ask every single patient walking through your door. If you’re doing this correctly, 7 out of 10 of them should answer with one of your patients’ names. A word of mouth referral is the absolute best advertisement […]
5 Easy Ways to Skyrocket Your Aesthetic Practice This Year
You may already be doing the right things to increase your aesthetic revenues; however, you can always do more. The good news is that success is in the details. So, just “tweaking” your current promotions can pay off handsomely. Paying particular attention to certain aspects of your practice will get your patient to stay, pay […]
What Your Personal Brand Says About You
Have you thought of yourself as the “Top Doc” to the stars? Or the best anti-aging physician of all time? Or even the best cosmetic dermatologist in your hometown? Is that how your patients see you as well? If not, you need to build a more cohesive image using branding. Branding is the art of […]
Buy Services That You Do Not Know
Cosmetic Medicine, yes, where does one begin? This is one of the most common questions I am asked as a Practice Management Consultant. Where does one begin? Do you start by integrating cosmetic services into your current medical practice or do you start from scratch in a free standing independent business, a medical spa ? […]
Write your Marketing and Promotion Plan for 2008
The holiday season is in full swing. Our clients are dashing in for last minute Botox and fillers to look their best at holiday parties. Our staff is burning the midnight oil trying to “get it all done” by the magic day. The year end is a great time to look back upon the success […]
Does Direct Mail Work?
If your marketing plan consists of sending out 3,000 direct mail postcards and waiting for the phone to ring…. “Houston, we have a problem!” While sending out direct mail postcards is a great way to build your brand, it’s not the best way to get immediate consultations. Your marketing program should also consist of getting […]
