Jeff’s Blog

It’s been two years since I did 34 days on the IAPAM’s hCG diet protocol, so I thought I’d give you an update on the effectiveness of the program. As of this morning, I’m still within 2lbs of my last injection weight, so am I happy with my results, you bet I am! In reviewing […]

As the Executive-Director of the IAPAM (International Association for Physicians in Aesthetic Medicine) I receive many calls and emails from physicians looking at entering the aesthetic medicine industry. The most common request is for Botox training, many believe by only offering Botox, they will be on their way to vast riches. The reality is that […]

As Physicians, you want to move away from reducing insurance reimbursements and actually get paid for what you do! I love the analogy of, what if you walked into Target and only paid for half of the items you left with? Well, you would probably get arrested! However, this happens to physicians every day. You […]

I recently read that there are over 50 million connections between businesses and users on Facebook. What I find amazing is that Facebook users seem to have no problem “Liking” brands. Even just a year ago, most Facebook users kept everything personal, they would ignore Facebook ads, and they focused on keeping in touch with […]

After reviewing the latest statistics on cosmetic procedures, I’m continuing to see strong growth in all of the minimally invasive procedures. Particularly in cosmetic injectables like the Botulinum toxins and dermal fillers. According to a recent report from Global Data, the Botulinum toxin market is expected to maintain the lead in terms of market share. […]

There certainly was a lot of buzz regarding homeopathic hCG. The FDA and the homeopathic industry both agree that homeopathic hCG doesn’t exist. “Homeopathic hCG is not recognized in the Homeopathic Pharmacopoeia. Therefore, it is not recognized by the FDA as homeopathic drugs, so they are unapproved drugs and are illegal. All lab tests on […]

I came across an interesting website today. It appears that someone bought some homeopathic hCG on the internet and sent it to a lab for testing.  As noted many times in our press releases, the IAPAM’s hCG Weight Loss Training for Physicians only supports pharmaceutical grade hCG. When the results came back, it was discovered […]

With the holiday season in full swing, this is the time for medical spas to pull out all the stops and focus on selling gift certificates or gift cards for the holidays.   This is critical in order to keep your aesthetic practice busy through the traditionally slower months of January and February. As well, you […]

The holiday season is coming very quickly. Thanksgiving will be here, and before you know it the holiday party season will begin.! For Medspas, this is the time you need to focus on selling those gift certificates and special packages. Since January is typically a slower month in aesthetics, you want to make sure you […]

In today’s economy, it’s more important than ever that you only spend your marketing dollars on revenue generating marketing tactics.  My good friend, and medical spa consultant, Cindy Graf (aka The Laser Queen) says, “you don’t have the time or money for brand advertising, you need to get patients in the door now!” I 100% […]