Jeff’s Blog

The fact is there are still patients looking for aesthetic procedures. In 2008 Botox, Dermal Fillers, and Chemical Peels were all up.  Most medical spas are reducing staff and spending more on display ads and direct mail marketing. I have to say, many medical spas should look at their patient flows and see if they […]

Over the last couple of weeks I’ve been immersed in social media marketing (LinkedIn, Facebook, Twitter, MySpace, YouTube, Flickr). I was certainly having a hard time getting my head around how a medical spa or aesthetic practice could use Twitter, and I think I’ve come up with one…. communicating discounts and specials to your clients. […]

Titles and descriptions are the part of your site displayed in the Search Engine Results Page, which is what your customers will see when they are searching for your services. Your title and description should tell the searcher what you do. Google only allows 155 characters to show up, so make sure it’s short and […]

Google has launched another tool which can help physicians boost their internet image and credibility called Google Profiles ( http://www.google.com/profiles/ ). What is a Google Profile? It gives you the ability to control how others see you on the internet. Once you create your Google Profile, you can post photo’s, “about me” information, practice website […]

The fact is that one of the most efficient, inexpensive ways to communicate with your medical spa patients is with e-mail.  The benefits are great and many: 1) it’s timely (delivery is usually within minutes), 2) is cheap (no stamps), and 3) is easily customizable (you can address it to the person, and have content […]

The aesthetic medicine field is constantly evolving. Equipment, procedures and techniques are changing along with the economy.  One thing I’ve seen as a critical  factor of the most successful medical spas is the importance place on both clinical and business training. Physicians need to look at entering the aesthetic field as a journey; you are […]

As I continue this series on “Medical Spa Success,” I thinks its very important to discuss offering patient financing options.   In today’s economy its more important than ever to offer your patients multiple financing options for aesthetic procedures, it’s not uncommon for a patient to pay for some of the procedure in cash, check, credit […]

One of the most important parts of an aesthetic practice or medical spa is your staff. After all, in order to have a successful aesthetic practice you are going to need more than one room running at once. In addition, most of the procedures found in a medical spa are perfect for medical aestheticians and […]

In this third installment of the “7 Keys to a Successful Aesthetic Practice / Medical Spa”, I’m going to discuss tips on how to build and maintain a patient base.  One thing we have certainly learned over the years is that getting and keeping patients is one of the keys to successful aesthetic practices and […]

In this second installment of the “7 Keys to a Successful Aesthetic Practice / Medical Spa”, I’m going to discuss marketing.  I’m also going to include some great feedback and advice from many IAPAM faculty, members and consultants. Many physicians who are new to aesthetic medicine think all they need to do is put up […]