Jeff’s Blog

  For the last couple of months, I’ve been working on creating the “7 Keys to a Successful Aesthetic Practice / Medical Spa” guidebook for owners of aesthetic practices and medical spas. This guidebook has the latest information on how many of the IAPAM‘s physician members, faculty, and industry experts are successfully competing in today’s […]

The biggest trend in the aesthetic medicine arena is the shift from patients undergoing radical surgical facelifts and other surgical improvements, toward clients opting for a suite of non-surgical or minimally invasive anti-aging procedures on the face and body. Cost, given the current economic downturn, as well as recovery time, seem to be the key […]

In the past I’ve ranted a little on old school PR versus internet friendly PR. The fact is your medical spa needs to be found on Google. The goal is whenever you do any speaking, writing or interviews, you want to ensure there is an electronic trail back to your medical spas website. If you […]

Expanding your practice, or opening a new practice or medical spa is going to be capital intensive. Before you embark on this journey, you need to ensure you have your personal finances in order. Part of the IAPAM’s Aesthetic Practice Workshop includes strategies for opening a medical spa in today’s economy. You are going to […]

In today’s economy, it’s more important than ever your medical spa marketing dollars bring in clients today. With, Google AdWords you can open an account for free, and have an advertising campaign promoting a laser hair removal special at your medical spa within an hour or two.

With the current state of the economy, we’re seeing more cosmetic surgeries put on hold and being replaced by non-surgical, more inexpensive options like Botox, dermal filler injections, and skin rejuvenation using IPL and/or lasers. In a survey in April and May of more than 600 plastic surgeons, the American Society for Aesthetic Plastic Surgery […]