Jeff’s Blog

Ok, it’s a new year and like millions of people I’ve also vowed to lose those extra pounds. In November 2008, I embarked on a ketogenic based diet and lost 30 lbs in 30 days (then I lost another 10 lbs a month later). Within 90 days, I lost over 40lbs (going from 223lbs to […]

With all the recent talk about consumers buying Botox online and injecting it themselves, and physicians using illegally imported Botox from Canada, I can’t help but comment.  While looking at the FDA guidelines for cosmetic injectable procedures and chatting with medical malpractice carriers it’s very surprising how many physicians don’t realize they are going against […]

When you go to Google or Bing and type in your medical spa, are you being found?  The fact is many people who see or hear your ads are going to Google your medical spa or aesthetic medicine practice and its critical that you come up first!  The last thing you want to see is […]

We have seen many mergers in the financial services industry, but it now looks like we have a lack of patient financing options for MedSpa patients.  It appears CareCredit has further reduced their appetite in financing minimally-invasive cosmetic procedures found in medical spas and aesthetic practices.  I’ve heard that www.chasehealthadvance.com, www.medchoicefinancial.com, www.cosmeticredit.com and www.mymedicalloan.comare the […]

For anyone using social media to connect with friends, coworkers, clients, or Medical Spa industry counterparts I’m sure you’re spending an increasing amount of time keeping up with all your accounts and alerts. It’s not uncommon for someone to have a Facebook, LinkedIn, Twitter, YouTube, Slideshare, MySpace, and Flickr account! If you have a YouTube […]

The fact is people love multimedia, according to MediaWeek, rich media ads that featured video excelled in most branding categories, including awareness, brand favorability and purchase intent.  It’s easy to see why, since most people have access to high speed internet at home and work, in addition to their iPhones and Blackberry’s. Creating video content […]

Many of you  know about the business social media networking site, LinkedIn. You may already have user profile setup for yourself, but have you created a company profile for your medical spa or aesthetic medicine practice?  This is a great opportunity to get your medspa or practice’s name out to Google and other search engines, […]

At the IAPAM’s Aesthetic Medicine Symposium I often hear from physicians who have been approached by spas to become their medical directors. Without a doubt, this is not an decision to be taken lightly. You will be taking on a great amount of responsibility, and before you jump in, you need to ensure the following are in place: […]

According to the latest demographic data from Facebook, it looks like the fastest growing demographic is women over 55 (up 175.3% over 120 days).  Other interesting demographic facts: Facebook growing faster with women than men in almost every age group. Women comprise 56.2% of Facebook’s audience, up from 54.3% late last year. 45% of Facebook’s […]

One of the great benefits of using Twitter is that it allows you to quickly and cheaply (free!) communicate with your clients and prospective clients. For a Medispa, there are some great tools out there that help you do this very efficiently.  A program I use is very suitable for medspa marketing departments, and that […]